Manufacturer's Suggested Retail Price (MSRP)
pcThe MSRP is the price at which the manufacturer recommends a retailer sell a product to consumers.
expanded
The Manufacturer's Suggested Retail Price (MSRP) is a guideline provided by manufacturers to retail outlets, reflecting an average retail price to standardize consumer expectation and business operations. In practical contexts, this pricing structure is used to ensure uniformity across different retail environments, thereby aiding in market positioning and consumer price perception.
examples
The MSRP for the NVIDIA GeForce RTX 3080 graphics card is set at $699 USD.
Retailers utilize the MSRP to set their initial pricing strategies when the product is first launched to maintain manufacturer-consumer pricing expectations.
The MSRP of the Dell XPS 13 laptop with a 13.4-inch display and Intel Core i7 is $999 USD.
Commonly highlighted in advertisements and product listings to assist consumers in recognizing the product’s typical cost and to provide a benchmark for evaluating discounts or sales.